Chasing after caffeine, people consume phenomenal amounts of coffee every day. Some stats even show that globally, up to 2.25 billion cups of coffee are being drunk every day.
We can't afford to waste coffee anymore.
Now, here's the irony: the lower quality coffee, the more beans are needed to extract the same amount of caffeine. So, the more low-quality coffee is produced, the more of it is required for the same level of caffeine intake. The more coffee is consumed, the more of it goes to waste.